Honouring the Past, Protecting the Future
For over 25 years, Imperial Armour has stood at the forefront of personal protection, equipping security forces, law enforcement, and first responders with cutting-edge gear designed for safety and performance.
Our gear has been trusted by agencies across 78 countries, and our vests have undergone rigorous testing to ensure they meet global safety standards. As we move forward, our new branding is a reflection of our unwavering commitment to innovation and global protection.
This transition represents a strategic step forward, reinforcing our dedication to providing the highest-quality protective solutions. It also reflects our growing role in the industry, setting a new standard in safety and operational efficiency. Our customers deserve the best, and we are constantly evolving to exceed their expectations.
The Deeper Meaning Behind Our Logo
A brand represents our values, heritage, and vision for the future. Our new logo tells the story of our past, present, and future:
- The Shield – A symbol of unwavering protection, embodying our mission to safeguard those on the front lines.
- The Globe at the Centre – Representing our global reach, having supplied protective equipment to over 78 countries worldwide.
- The Three Segments of the Shield – A tribute to our legacy and the people who built Imperial Armour:
- Douglas Garland – The pioneer who supplied the entire UK police force and founded our family industry 40 years ago.
- Louisa Garland – The visionary who established Imperial Armour 25 years ago, driving the company to success.
- The Present and Future – Representing the dedicated team, our customers, and the next phase of Imperial Armour’s evolution.
What This Means for Our Customers
As we introduce our new branding, our core mission remains unchanged, providing world-class protective equipment to those who need it most. Throughout the rebranding transition:
- Our current logo will still be used on paperwork, signatures, and letterheads for the remainder of the year.
- Customers will begin seeing the new branding across digital platforms, packaging, and new product lines.
- We will continue enhancing our customer service and communication to ensure a seamless experience.
Introducing the Contour 25: A New Era of Armour
With our rebrand, we are also introducing a major advancement in body armour, the Contour 25. This new design eliminates outdated vest styles and introduces a streamlined, highly mobile, and comfortable fit.
Designed with the needs of modern security professionals in mind, Contour 25 provides a perfect balance of protection, mobility, and wearability, ensuring maximum confidence in high-risk environments.
Key Benefits of Contour 25:
- Unmatched Comfort – Minimal bulk, maximum airflow, and all-day wearability.
- Enhanced Mobility – A sleek profile and ergonomic fit allow for unrestricted movement.
- Comprehensive Protection – Full front, back, and side coverage for total security.
- Optimised for Performance – Supports a natural and unrestrictive firearm stance while preventing the vest from riding up when seated or crouching.
The psychological impact of this innovation is undeniable. Wearers immediately notice the difference, expressing greater confidence in their movements and overall comfort. Noting that they can now change gears in their car effortlessly, something that was previously a challenge with older vests.
Join Us at The Security Event 2025
We are excited to showcase our latest innovations at The Security Event 2025! This event is one of the industry’s premier exhibitions, bringing together leading security professionals, manufacturers, and innovators from around the world.
📅 Dates: 8–10 April 2025
📍 Location: NEC Birmingham
🎯 Find Us: Hall 5, Stand M107
What to Expect at Our Stand:
- Exclusive insights into our latest product developments.
- One-on-one consultations with our team of body armour experts.
Join us at The Security Event 2025 and experience firsthand why Imperial Armour is setting new industry standards.
Looking Ahead
Imperial Armour’s rebrand marks the beginning of an exciting chapter. One where innovation, safety, and legacy converge. We are committed to keeping our customers informed and equipped with the best protective gear available.
Expect ongoing product innovations, enhanced customer support, and further refinements to our gear, ensuring we remain at the forefront of safety technology. Stay tuned for more updates as we roll out our rebranding, including exclusive behind-the-scenes insights and upcoming product launches. Have questions? Reach out to our team and be part of the conversation. Our team is here to assist you.
When you go in, we go in with you.
Warmest Regards,
Emily Elliott
